Wednesday 19 September 2012

Sony to sell slimmer PlayStations to help boost sales

Sony is launching two slimmer versions of its PlayStation 3 console to boost sales of the ageing games machine.
One version will feature 12 gigabytes of flash memory, allowing it to become the cheapest PS3 to date.
The other has a 500GB hard disk and will be sold for roughly the price of the previous 320GB model.
The PS3 has been outsold by Microsoft's Xbox 360 for 20 months running in the US - the world's biggest games market, according to data from NPD.
Demand for the portable games console - the PlayStation Vita - has also been weaker than expected, forcing Sony to cut sales forecasts.
The firm reported a 24.6bn yen ($314m; £202m) net loss for the April-June period, adding to a 456.7bn yen ($5.7bn; £3.5bn) deficit for the previous financial year.
It also faces the imminent launch of Nintendo's next-generation console.
The Wii U goes on sale in the US on 18 November and in Europe 12 days later, giving its maker an advantage in the busy Christmas shopping period.
Cutting costs Sony says the revised models are less than half the size and weight of the original PS3 launched in 2006, and a 20-25% reduction on the previous models.
The 500GB version will go on sale on 28 September in the UK and the 12GB device on 12 October.
One industry watcher said the move would help Sony in the run-up to Christmas.
"A smaller form factor is not only more attractive to many consumers, it will cost less to manufacture, ship and stock," Piers Harding-Rolls, head of games at IHS Screen Digest, told the BBC.
"That is likely to open the door to better margins and will allow Sony a chance to be more aggressive on pricing running into 2013."
Mr Harding-Rolls added that while Microsoft had outperformed Sony in the US, the picture was different elsewhere.
According to data from IHS, Sony sold four million PS3s in the first half of 2012 across Europe, the US, Australia and Japan, while Microsoft sold three million Xbox 360s.
Family friendly? HMV is offering the 12GB device for £185 - it charged £200 for the 160GB PlayStation Slim.
Sony indicated that the lower price might help the device appeal to families - the same "casual gamer" audience typically targeted by Nintendo.
Wonderbook The Diggs Nightcrawler Wonderbook allows users to investigate Humpty Dumpty's "downfall"
Sony underlined its intention to broaden its appeal to a younger audience with an earlier announcement about its forthcoming Wonderbooks - augmented reality titles that will display interactive content on a screen when the user places a compatible book in front of an attached camera.
The software includes a new Harry Potter title and a Walking With Dinosaurs release based on the BBC documentary series.
"The Nintendo brand is very strong with the family audience but Sony is throwing its weight behind marketing Wonderbooks this Christmas," said Christopher Dring, associate editor of the MCV video games trade news magazine.
"Bearing in mind Sony's hardware will also likely be cheaper and it also has other family stuff like Singstar - a karaoke game that appeals to a young audience - there could be a big fight over the next few months."

Science And Technology: YouTube under new pressure over anti-Muslim film

Science And Technology: YouTube under new pressure over anti-Muslim film: Saudi Arabia has become the latest state to call on YouTube to block access inside the country to anti-Islamic film Innocence of Musli...

YouTube under new pressure over anti-Muslim film


Saudi Arabia has become the latest state to call on YouTube to block access inside the country to anti-Islamic film Innocence of Muslims.
The government says it will block access to the entire YouTube website if owners Google do not comply.
Google has already rejected a request from the White House to remove the film, but has blocked access to it in Libya, Egypt, Indonesia and India.
The firm says it is acting in countries where the material is illegal.
In an official statement, King Abdullah said the website would be blocked if Google did not agree to remove links to the controversial film.
The country's Communications and Information Technology Commission also called on Saudi citizens and expats to report any links they found to the "defaming" film.
"This is considered a duty imposed by our true religion on every Muslim, necessitating the prevention of any blaspheming reports to our Prophet (peace be upon him) and to our true religion," said a statement released via the state press agency SPA.
Russia row The Russian government has also asked for the material to be blocked.
A court in Russia is currently considering whether to classify the film as "extremist".
If it is classified as extremist, the entire YouTube website will be blocked under controversial new legislation due to commence on 1 November.
Under the new law, digital content deemed extremist or offensive will be put on a nationwide blacklist and blocked by all internet service providers in the country.
"It sounds like a joke, but because of this video... all of YouTube could be blocked throughout Russia," Russian Communications Minister Nikolai Nikiforov wrote on Twitter.
"If there is a court decision and YouTube does not take off the video, then access will be limited."
'Extreme' response Jim Killock, executive director of the Open Rights Group, said such a ban would be "an extreme and disproportionate response" by the country.
"This is an extremely strange case - we have one individual's take being characterised as the position of the US government for political purposes and we really need to have a real discussion of why that is taking place and whether it is ever reasonable," he told the BBC.
"But the companies involved should resist such requests, except when ultimately they will obey national laws and that is completely reasonable."
A YouTube representative told the BBC: "We work hard to create a community everyone can enjoy and which also enables people to express different opinions. This can be a challenge because what's OK in one country can be offensive elsewhere."
"This video - which is widely available on the web - is clearly within our guidelines and so will stay on YouTube. However, we've restricted access to it in countries where it is illegal such as India and Indonesia as well as in Libya and Egypt given the very sensitive situations in these two countries.
"This approach is entirely consistent with principles we first laid out in 2007."
Google guidelines Those principles include a worldwide ban on child pornography.
But Rachel Whetstone, Google's director of global communications and public affairs for Europe, the Middle East and Africa, has written in a blog post that Google was not "the arbiter of what does and does not appear on the web".
"We try to take into account local cultures and needs - which vary dramatically around the world - when developing and implementing our global product policies," she said.
"Dealing with controversial content is one of the biggest challenges we face as a company."

HTC aims to avoid One X mistakes with new mobiles

HTC's One series of phones was well reviewed but has been outsold by Samsung's rival flagship handset
You know a company has problems when one of its executives calls to tell you it is facing "challenges" and needs to be "bolder".
It has not been a good year for Taiwanese smartphone maker HTC.
Profits have slumped on weak sales - the firm recently reported that revenues for July were 45% down on the year. At one point its share price was as much as 80% below April 2011's level, before it made a slight recovery.
A recent leaked memo from chief executive Peter Chou revealed the extent of his concerns.
"HTC used to be a company where we did things quick and reacted quick," he wrote.
"However, the fast growth from the last two years has slowed us down... we agreed to do something, but we either didn't do it or executed it loosely."
Second to Samsung Such self-recrimination is usually only heard after a firm's products miss the mark.
What makes HTC's circumstances remarkable is that the firm's flagship handset - the One X - has been lauded since its release in April.
"It's one of the best mobile devices I've ever used," said influential tech news site The Verge in its review. Engadget went further, describing it as "a masterpiece".
UK gadget site, Pocket-lint was also fulsome with its praise, giving the device the same score as Samsung's top-selling Android device, the Galaxy S3.
"In real life they are very closely matched," Chris Hall, Pocket-lint's editor tells the BBC.
Peter Chou HTC's boss, Peter Chou, sent a memo telling staff to "kill bureaucracy" to make the firm more nimble
"The Galaxy S3 has better battery life... but the build quality and design of the HTC is better."
A popular top-end device is supposed to provide a "halo effect", boosting sales for an entire product range.
Yet data from IDC suggests that HTC shipped 9.1 million smartphones worldwide between April to June, a 24% drop on the year.
By contrast Samsung shipped 50.3 million handsets, a 173% rise.
So what went wrong?
"The market changed," says Jason Mackenzie, HTC's president of global sales and marketing.
"There's far fewer consumers who are going into the retail stores undecided about what they want to buy.
"Most of our research suggests about 70% of consumers are walking into the store already knowing what they want to buy... so we don't have the luxury in a significant percentage of times to be able to actually put the HTC One in the consumer's hands."
If this analysis is correct it all comes down to marketing - a problem for HTC which admits its budget is about a sixth the size of its South Korean rival.
"We cannot market like a Samsung - or Apple - where you've just got brute force tactics, carpet bombing the airwaves with TV commercials," says Mr Mackenzie.
"We've got to be more creative and act and speak like a challenger."
Skydivers The problem, says one telecoms analyst, was that what budget HTC did have was spent on the wrong message.
"They had a rather spectacular but somewhat nebulous campaign of good-looking skydivers jumping out a plane in Arizona," says Ben Wood of CCS Insight.
HTC One X TV advert HTC's TV advert featured skydiving smartphone users, but little information about the handset itself
"Historically with HTC the product had always been up-front and they had been very successful with that, but with this campaign they lost that.
"The other thing is that previously operators had liked HTC products, liked the HTC people and therefore made promises in terms of supporting them.
"But in the case of the One X it almost felt like the operators had been invited to a better party - the Galaxy S3 with Samsung's eye-watering marketing budget - and they dropped HTC like a stone."
Manoeuvre to Microsoft Samsung may have become the dominant Android smartphone player, but the upcoming launch of Windows Phone 8 presents HTC with a fresh opportunity.
Although it already sells two phones powered by the operating system's predecessor - Windows Phone 7 - they were never the focus of its efforts. That has helped the operating system become more closely associated with Nokia - something HTC intends to change.
"We will have two flagships," says Mr Mackenzie.
"For Windows Phone 7 we didn't provide enough differentiation to have that flagship status between what we were doing on Windows Phone 7 and what we were doing on Android. When we look at the market we think that was a mistake from us and from our competitors as well."
HTC's relationship with Microsoft goes back 12 years to the Compaq iPaq - one of the first colour touchscreen pocket computers.
Nokia Lumia 920 HTC plans to challenge the Nokia Lumia 920's claim to be the flagship Windows Phone 8 handset
Over the ensuing years it made several Windows Mobile devices sold under other brands' names and opened offices in Seattle nearby to the software firm.
But a decision to build the T-Mobile G1 in 2008 - the world's first Android phone - heralded a change in strategy.
Although HTC never broke ties with Microsoft, over recent years its links to Google have been stronger. A decision to recalibrate that position carries both risks and potential rewards.
"What HTC is hoping - as Nokia is hoping - is that there will be momentum around Windows Phone because of the huge amount of expenditure that Microsoft is making to market all the Windows 8 products," says Ben Wood.
"But I am concerned that consumers will find Windows 8 on PCs a rather daunting challenge because it's such a significant shift from Windows as they know it today, and therefore there's a danger of collateral damage to Windows Phone 8 if people decide to wait before jumping in."
HTC's decision to switch the focus of its marketing efforts to the internet, where it plans to educate users about what its devices do, may help - its strategy will become clearer after a press event in New York this Wednesday where it will launch new devices.
Certainly, one industry watcher says there is still time for a turnaround.
"HTC did a lot to bring Android into the mainstream and then Samsung catalysed on that to catapult into the top spot," says Pocket-lints's Chris Hall.
"But things go up and down in tech. We have seen the rise of Apple and the decline of Microsoft - going forward there's a chance that could switch, benefiting HTC in the process."

Motorola's first Intel-powered handset launches in UK

The BBC's technology correspondent Rory Cellan-Jones takes a look at the Razr i with Motorola's Mark Notton
Google's Motorola unit has released its first Intel-powered smartphone.
The Razr i is based on a mid-range model sold in the US that features an ARM-based Snapdragon processor.
Motorola said the change of chip meant improved camera performance. However, it has also meant Google's Chrome browser is not installed on the device.
Intel recently cut its sales forecasts citing weaker demand. Although it dominates PC chip sales it is a niche player in the smart device sector.
Motorola Razr i The handset is Motorola's first to feature an Intel processor
Its existing smartphone partners - ZTE, Lenovo, Lava, and Gigabyte - are all relatively minor smartphone forces in Western markets.
So, Intel's tie-up with Google - which also makes the Android system - is widely seen as its most significant effort to crack the market to date.
The handset will be offered in the UK, France, Germany and Latin America.
It has a 4.3in (10.9cm) display making it bigger than Apple's iPhone 5, but smaller than Samsung's top-selling Galaxy S3 and HTC's One X.
Chrome compromise The Motorola device features a new Intel Atom chip which runs at 2 gigahertz - an improvement on the 1.6GHz model included in an Orange-branded model launched in the UK in May.
Intel said the chipset also included a new image signal processor that had been specifically optimised to work with Motorola's technology.
"You can be ready to take a picture in less than one second, which is about twice as fast as other products on the market," Eric Reid, general manager of Intel mobile and communications group, told the BBC.
"A lot of times you want to take multiple pictures - and you can take up to 10 pictures in a second, which is faster than many DSLRs (digital single lens reflex) cameras on the market today."
However, the inclusion of Intel's technology has meant that Google has not been able to offer Chrome as the default web browser, as it does with the handset's US counterpart, the Droid Razr M.
"Chrome is not ready for pre-loading on this device," acknowledged Jim Wicks, senior vice president of consumer experience design at Motorola.
Intel Atom processor Intel's current Atom processors use a single CPU core
"We don't want to do that unless we have complete chipset optimisation at that level."
He added that users would be able to download the software from the Google Play store as an option. The firm markets the software as having "hardware-accelerated page rendering" on ARM-based chips.
Battery life Intel opted to use a single-core CPU (central processing unit) design for its latest chip, bucking an industry trend for dual or quad-core models.
Multiple cores allow handsets to maximise battery life by only using all of the cores when they are carrying out processor-intensive tasks, but switching some of them off at other times to save energy.
Intel said it had instead used a technique it called hyper-threading which allowed its single core to carry out two tasks in parallel. It said this allowed it to complete calculations more quickly, and thus shut down the processor down faster.
"Not all cores are created equal," said Mr Reid.
"It's really about what the architecture can do and how you do it in the most efficient fashion.
"We found with the Atom processor we can deliver performance on our processor that actually beats many of the dual core processors on the market today."
Motorola said it had also included its own Smart Actions software to help the device achieve about a 20-hour lifespan between charges. The utility is not offered to other Android device makers.
Razr Maxx Motorola's top-end Razr Maxx uses a dual-core CPU made by Qualcomm
The software studies how each owner uses their handset and then suggests times it can automatically switch off functions such as bluetooth connectivity and GPS location functionality.
"You might get up to 15% to 20% more battery life out of our devices as a result," Mr Wicks said.
Mid-range mobiles One industry watcher said it was noteworthy that Intel had deliberately decided not to target its chip at Motorola's top-end handsets.
"It may look strange that a computing company like Intel would position itself with a mid-range device," said Malik Saadi - principal analyst at Informa Telecom.
"But there is less competition in that segment, and many of the other device at that price point are lower performance, so it will get noticed.
"Intel is trying to enter the mobile market in a modest way... We expect it will launch a more expensive multi-core processor in 2013, although we don't know the partner."
Mr Wicks confirmed that Motorola planned to offer further Intel-based handsets over the coming years, but would not discuss whether they would also be restricted to markets outside the US.
Mr Reid added that Intel planned to announce further tie-ups with manufacturers before the end of 2012.

Microsoft warns on previously unseen IE bug

Microsoft has released a temporary software fix for a newly discovered bug in its Internet Explorer web browser.
The problem, which affects hundreds of millions of IE browser users, is being used by attackers to install the Poison Ivy trojan.
This piece of malware is used to steal data or take remote control of PCs.
Microsoft moved quickly to address the issue. In a blog post, it said that it was "working to develop a security update".
So-called zero-day, or newly discovered, vulnerabilities are rare. According to security firm Symantec, only eight such bugs were spotted in 2011.
Symantec research manager Liam O Murchu said they were dangerous to users because they were new.
"Any time you see a zero-day like this, it is concerning.
"There are no patches available. It is very difficult for people to protect themselves."
Alternative browsers The flaw was spotted by Luxembourg-based security expert Eric Romang, when his PC was infected by Poison Ivy last week.
Microsoft told users to download a free patch, the Enhanced Mitigation Experience Toolkit, as a temporary solution while the company continued to work on a long-term fix.
But experts warned the new software must be downloaded and manually configured, making it cumbersome for many ordinary users.
Some advised users to switch to alternative browsers, such as Google's Chrome or Mozilla's Firefox while the bug was being fixed.
It is expected that producing a proper update will take about a week.

Dark energy camera snaps first images ahead of survey

The most powerful sky-scanning camera yet built has begun its quest to pin down the mysterious stuff that makes up nearly three-quarters of our Universe.
The Dark Energy Survey's 570-million-pixel camera will scan some 300 million galaxies in the coming five years.
The goal is to discover the nature of dark energy, which is theorised to be responsible for the ever-faster expansion of the Universe.
Its first image, taken 12 September, focussed on the Fornax galaxy cluster.
In time, along with its massive haul of individual galaxies, it will study 100,000 galaxy clusters - the largest stable structures we know of - and 4,000 supernovae, the bright dying throes of stars.
This enormous survey is a collaboration between US, UK, Brazilian, Spanish and German astronomers.
The phone box-sized Dark Energy Camera or DECam is mounted on the 4m Victor M Blanco telescope at the Cerro Tololo Inter-American Observatory in Chile's Atacama desert.
While it is not the highest-resolution camera - that honour goes to the Pan-Starss instrument in Hawaii - its high resolution and extraordinary sensitivity make it arguably the world's most powerful camera.
DECam is particularly sensitive to red and infrared light, to better study cosmic objects as distant as eight billion light-years away.
More distant objects are moving away from us - and each other - faster than nearer objects, which causes a shift of their apparent colour toward the red end of the spectrum - a "redshift". But the very stretching of space can cause the same effect.
Careful studies of the shifted light from distant supernovae were what first demonstrated this expansion of the Universe, leading to the 2011 Nobel prize in physics.
What is believed to be causing this increase in the speed of expansion is called dark energy, making up more than 70% of the mass-energy - all of the "stuff" - of the Universe and the focus of the DECam's mission.
Other efforts hope to get to the bottom of the mystery, including the Boss survey and a future space telescope dedicated to the effort called Euclid.
But for now, Will Percival from the University of Portsmouth, a Dark Energy Survey collaborator, said DECam is an exciting prospect.
"This will be the largest galaxy survey of its kind, and the galaxy shapes and positions will tell us a great deal about the nature of the physical process that we call dark energy, but do not currently understand," he said.
The survey will tackle the problem in four ways.
It will study the same kind of supernovae that led to the Nobel prize, in a bid to unravel the "expansion history" of the Universe - when its expansion increased and decreased over billions of years.
It will also map out in 3D the distribution of galaxy clusters, measuring what are known as baryon acoustic oscillations - literally relics of the sound echoes of the Big Bang.

Dark energy and dark matter mysteries

Dark matter distribution simulation
  • Gravity acting across vast distances does not seem to explain what astronomers see
  • Galaxies, for example, should fly apart; some other mass must be there holding them together
  • Astrophysicists have thus postulated "dark matter" - invisible to us but clearly acting on galactic scales
  • At the greatest distances, the Universe's expansion is accelerating
  • Thus we have also "dark energy" which acts to drive the expansion, in opposition to gravity
  • The current theory holds that 73% of the Universe is dark energy, 23% is dark matter, and just 4% the kind of matter we know well
By counting the clusters and plotting out when they evidently formed, the survey can feed back to computer models that map out how we think the Universe organised itself in its earliest years.
And studies of the way galaxies and galaxy clusters bend passing light - in a process called weak gravitational lensing - will help to pin down the equally mysterious "dark matter" that is believed to make up more than 80% of the Universe's mass - most of the Universe's stuff that is not energy.
DECam will now be run through a series of tests and will begin the official survey in December.
With each snapshot it acquires, it will see an apparent area of the sky 20 times larger than the full moon.
In its full five-year run, it should capture an eighth of the full sky.
"The achievement of first light through the Dark Energy Camera begins a significant new era in our exploration of the cosmic frontier," said James Siegrist, associate director of science for high-energy physics at the US Department of Energy, which oversaw the instrument's construction.
"The results of this survey will bring us closer to understanding the mystery of dark energy and what it means for the

Agent Orange chemical in GM war on resistant weeds

A US pharmaceutical company is set to introduce a controversial new genetically modified corn to help farmers fight resistant weeds.
Dow Agrosciences says its new GM product will use a chemical that was once a component of the Vietnam war defoliant, Agent Orange.
It is needed they say because so called "superweeds" are now affecting up to 15 million acres of American crops.
Dow argues the new approach is safe and sustainable.
For a farmer like Jeremy Leech who grows corn and soybeans near Humboldt, Nebraska, resistant weeds are a constant threat to his farm and his family.
Last year he spent around $7,500 on chemical sprays to combat the threat to his crops.
The herbicide failed to kill the giant ragweed that had grown on his land, strangling his soybeans and his income. Worse, the pungent pollen from the towering pests exacerbated his eight year-old daughter's asthma.
"When that stuff is pollinating it makes it hard for her to breathe outside and when you live on a farm you know the kids play outside all the time and they love it and when that pollen gets really bad she gets choked up," he says.
Farming revolution Thousands of farmers across the US now face similar problems with weeds that can withstand powerful herbicides. Scientists say it is because of the success of GM crops that were introduced in the mid 1990s.
Monsanto became a world leader in the field thanks to the introduction of Roundup-ready corn and soybeans. These crops were engineered to be able to survive spraying with glyphosate, a chemical marketed as Roundup.
Farmer Jeremy Leech resistant weeds Jeremy Leech has battled resistant weeds on his Nebraska farm.
Farmers just needed to use this one spray on their fields and it killed all the weeds but left the crops intact. Growers rapidly adopted the new technology as it cut their costs substantially.
"Roundup was the one that was supposed to do wonders," says Jeremy Leech's father, Van.
"And it did for the first few years; anybody could raise clean beans. Obviously over the last few years, bean fields are beginning to look more and more like this," he says, pointing to a field where weeds tower over shrunken crops.
To see how bad the weed problem can get, I travelled to an experimental plot near David City run by the University of Nebraska with Prof Stevan Knezevic.
We stand in a cornfield surrounded by towering green plants. But there is not an ear of corn in sight. The stalks that surround us are Giant Ragweed, one of the "dirty dozen" weeds that have acquired resistance to Roundup.
Harvest in Nebraska Harvesting corn on the Leech farm in Nebraska
So powerful have these monster weeds become become that even spraying them with 24 times the recommended dose of Roundup fails to kill them.
These plants suck the light and the life from the crops. Just one resistant weed every 10 square metres can reduce the yields from productive plants by 50%.
"Over the past 15 years I said that if we continued using roundup, roundup roundup, we're going to have a problem - now we have that problem," says Prof Knezevic.
"The reason why we are here is that we all mismanaged this technology."
Back to the future Recognising the scale of the problem, the biotechnology industry believes that newer more effective forms of GM are the solution. Dow Agrosciences is now seeking US government approval for the Enlist weed control system.
Instead of the crop being resistant to one chemical, it is engineered to resist two. Dow says this is a more effective solution because it allows farmers to mix and match their sprays more effectively, making for a far more sustainable system.

Map showing spread of US superweeds
What is causing controversy though is the new trait which makes the crops resistant to a chemical called 2,4-D. Developed by a British team during the war, this powerful weed killer was a component part of Agent Orange, the defoliant used extensively by the US Army during the Vietnam war.
2,4-D is currently utilised as a herbicide in agriculture, though it is used sparingly because it is highly toxic. The change here would expand options for farmers to use 2,4-D.
Although it was is one of two chemical ingredients in Agent Orange, the chemical was not implicated in causing the devastating health impacts suffered by many people exposed to the defoliant.

Alternative approaches

Weed burner
  • Bright orange flames shoot from the back of a propane powered weed burner as it trundles slowly across a field. This is a modern demonstration at the University of Nebraska of an old technique
  • According to the university's Prof Stevan Knezevic, around 70,000 farming families in the US used flaming as their main defence against weeds in the 1950s
  • The device is still popular with organic farmers who have few chemical sprays that they can utilise. But according to Dr Knezevic the rise of weed resistance is increasing interest from conventional farmers as well
  • This prototype can concentrate flames at temperatures up to 1,100C, sufficient to kill most weeds
  • "Any weeds that come from a seed, you can smoke it... Literally," says Prof Knezevic
Prof Dallas Peterson of Kansas State University who has co-operated with Dow in the past says this makes the chemical very suitable for working in combination with others.
"It is an old herbicide, one of the oldest synthetic herbicides around; we've used it for over 50 years in many different situations and to quite a large degree, and we haven't had many cases of resistance develop yet," he explains.
The US Environmental Protection Agency says that 2,4-D is safe for use in farming. The Department of Agriculture is expected to shortly grant final approval for planting next spring.
But weed scientists are concerned that if farmers are not educated to use the new GM product properly, resistance issues will soon re-appear.
"It will certainly help with weed resistance; it's a new mode of action," says Prof Dallas Peterson.
"But it's not a silver bullet - and if we utilise the technology too extensively and rely on it too exclusively, eventually we will develop resistance."
Back on the farm in southeastern Nebraska, Jeremy Leech is carefully cleaning his combine harvester to make sure he does not transport resistant seeds from one field to the next. He is also sceptical that a new GM alone is the answer.
"To me, it's a short-term fix. I think 2,4-D will work fine, but what I'm afraid is what's going to happen 4-5 years down the road if we keep using it. I think we 'll have the same problems we have now with Roundup."
giant ragweeds These giant ragweeds have grown tall despite the application of herbicide
What is emerging from Dow and other biotech companies in this field is the growing acceptance that greater education of farmers and a more comprehensive approach to weed management are crucial to the success of their products.
"When we grow Roundup-ready corn and rotate it with Roundup-ready soybeans the biodiversity is out of the window," says Prof Knezevic.
"It's just two crops, same chemical. We need more biodiversity if the biotech bandwagon is to succeed, like the organic farmers who rotate their crops more."
Ironically, the future of GM may well depend on re-incorporating some of the older skills that the technology once threatened to replace.